Plastics make up 63% of the raw materials used in fashion. By 2050, there will be more plastics than fish in our oceans if we don't put a stop to the consumption of plastic based fashion products. Our mission is to create a business that has a positive impact on the planet instead of adding to the pollution. While the fast fashion industry keeps using more and more plastic to maintain the business model of low quality and high volumes, we do things differently. We are proud to lead the shift from traditional, linear fashion, where products end up in landfills, into a circular model where the waste is designed out by keeping the products and material in use.