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Go to the shopCEO & Circular Visionary, Filip Westerlund
Our Founder
For years, Swedish born Filip Westerlund spent his summers cleaning up plastic waste that washed up on the shores of his hometown. He quickly realized that the viscous cycle of waste and clean up was not a solution to the problem and that the “we” needed to find a more permanent solution. As a psychology student who understands consumer motivations and behaviors, he realized what was needed was a shift from a linear economy to a circular model in which products are engineered to design out waste.
Our Three Grounding Pillars
Our Pillars
The Pillars that Guide Us in Our Circular Business Model are:
Transparency - At OC we prioritize being fully transparent with our global community. We believe in making consumers active agents in circular processes, otherwise we can not shift to a circular economy. For this reason we value your support, and want you to feel fully confident in the investment you are making when you choose OUR CHOICE products.
Choice - Our founders created OUR CHOICE because they saw a gap in sustainable fashion products offered to consumers. The goal of OC is to create a choice for consumers to invest in truly sustainable, fully mendable and recyclable, plastic-free fashion products. We want to be your first choice for sustainable fashion, and thank you for choosing OUR CHOICE.
Community - We are so grateful for the OC community. We could not have grown into what we have become today without the support of all of you! Thank you for taking this journey with us. We look forward to all that is yet to come!